Our Founders

Meet the Founders

Premchand Kundurthi, known as Em CK, and Uday Samudrala are the visionary co-founders behind Monkofu, a unique blend of fashion and storytelling based in Hyderabad.

Premchand Kundurthi (Em CK)

Em CK brings over a decade of experience as a rapper and songwriter to Monkofu. His passion for hip-hop music and storytelling serves as the creative backbone of the brand. Frustrated by the limitations of online shopping, Em CK saw an opportunity to create a brand that offers a diverse range of fashion essentials while contributing to Hyderabad's burgeoning fashion culture. His artistic vision is reflected in Monkofu's designs, which aim to narrate tales of evolution, diversity, and personal expression.

Uday Samudrala

Co-founder Uday Samudrala brings a wealth of business acumen and technological expertise to Monkofu. With a background in software development and operations management, Uday has been instrumental in shaping Monkofu's growth and success. Based in the US, he collaborates closely with Em CK to realize the brand's vision of empowering individuals to embrace their unique style and express themselves boldly through fashion.

Together, Em CK and Uday Samudrala are committed to Monkofu's core values of creativity, authenticity, and sustainability. They continue to innovate and inspire, creating a brand that not only looks good but also feels good—both for the wearer and the planet. Monkofu stands as a testament to their shared passion for fashion, culture, and making a positive impact on the world.