The Story Behind

Brand Story

Monkofu was founded in the vibrant streets of Hyderabad by Premchand Kundurthi, also known as Em CK, and his close friend Uday Samudrala. Their journey began with a shared frustration during an online shopping experience where Em CK found himself piecing together fashion essentials from multiple brands without finding a complete solution.

Driven by their passion for hip-hop music and storytelling, Em CK and Uday envisioned Monkofu as more than just a clothing brand. They sought to create a platform where fashion could transcend mere aesthetics, becoming a canvas for personal expression and cultural storytelling.

The name "Monkofu" itself reflects their vision—a modern reinterpretation of the monkey, symbolizing the diversity and evolution inherent in life. Monkofu's designs range from animal-inspired motifs to thematic elements that aim to captivate, inspire, and empower individuals to embrace their unique identities boldly.

From its inception, Monkofu has been committed to three core values: creativity, authenticity, and sustainability. Every garment is crafted with these principles in mind, using ethically sourced materials and eco-friendly production practices. This dedication not only ensures quality and comfort but also aligns with Monkofu's mission to make a positive impact on both wearers and the planet.

Today, Monkofu continues to grow as a symbol of creativity and individuality, inviting fashion enthusiasts worldwide to join their journey of self-expression and cultural celebration. Through their innovative designs and commitment to sustainability, Monkofu is redefining fashion as a means of personal and communal empowerment.